you have to know how to code switch. 

 
21 MERCER : N・ THE STREET ADDRESS OF NIKE LAB, WHERE DREAMS OF OWNERSHIP SHRIVEL UP LIKE A RAISIN IN THE SUN. 
Black on Black: adj・ or "murdered-out", a colorway that's always sought after in shoes and tees. All black everything.

Breds: n・ Shorthand for "black and red", one of the most coveted Jordan colorways.

Bubble Up: n, v・ A fashion effect where street trends escalate up to high fashion runways and collections.
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Colorway: n・ The color scheme or selection for sneaker.

COZY: ADJ・ COMING FROM RAP, THE TERM DESCRIBES AN EXTRA COMFORTABLE WAY OF DRESSING. USUALLY STREETWEAR AND SPORTSWEAR HEAVY, THE CLOTHING IS VERY RELAXED, EXTRA POINTS FOR EXCLUSIVE BRANDS. HIGH FASHION USES THE WORD TO DESCRIBE EXTRA FUZZY, OVERSIZED, COMFORTABLE LOOKING CLOTHING ITEMS.

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Deadstock: n, adj・ Shoes that have never been opened or worn. 
Close relative is NDS for shoes that may have been tried on for photographs. 
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Fragment Design: n・Famed design house headed by Hiroshi Fujiwara. Fujiwara is 1/3 of HTM.

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Grails: (n)・A sneakerhead's most coveted shoe, typically something rare and unattainable. Very subjective though, so don't judge.

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Hypebeast: n・A term that didn't originally start off with a negative connotation, now refers to someone who cops only because it's rare or social media says its cool.

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LIMITED RUN: N・ A SITUATION WHERE COMPANIES RELEASE A VERY SMALL AMOUNT OF AN ITEM WITH NO CHANCE OF RESTOCK. IT ALSO COULD INDICATE THAT THE ITEM WILL ONLY BE AVAILABLE FOR A CERTAIN AMOUNT OF TIME, SOLD OUT OR NOT. 

LONGLINE: ADJ・ A TERM USED IN STREETWEAR TO DEFINE A LONGER THAN REGULAR HEMLINE IN SHIRTS AND OUTERWEAR.


Lookbook: n・A visual accompaniment to a brand's collection, usually drops before the merchandise does.

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NDC: n・Shorthand for Nike dot com. 
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PE: (N)・ ABBREVIATION FOR PLAYER EXCLUSIVE. THIS MEANS THE SHOE DROPPED FOR THAT PLAYER OR TEAM ONLY. UNLESS YOU'RE THE PLUG.

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Quickstrike: n・ A very rapid and unannounced sneaker drop of limited quantity.

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Streetwear: n・ Contemporary clothing usually grounded in a subculture like hip-hop or skateboarding.

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UA: adj ・Short for unauthorized. Resellers put this in descriptions to signify that the shoe is not real. In other words, it stands for DO NOT COP.

 
 
 
 
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