evemeetswest meets CGs.
CGS took it to LA for the one time, and while we were there, we met up with Evelynn of Eve Meets West. When she's not giving you style envy on her blog, she's working as a Social Media Specialist for TOMS. Having some major social media experience under her belt, Evelynn is a prime example of someone who has taken the the digital age that we're in and created a career she loves.
If you get into Evelynn's Instagram, you'll find a crazy shoe collection and the LA photos that we all dream of taking on a trip to the City of Angels, palm trees included. We met up with her at the Venice Canals, a scenic part of LA where everyone's backyard is actually a beautiful canal, canoes and swan floaties. While we couldn't take the scenic route down the canal, we had a good ol time. CGS talks streetwear, blogging, and what women want out of this streetwear scene with Evelynn below.
CGS: How did you get into streetwear and sneakers? Why do you like it?
Evelynn: I've always been into sneakers as far as I can remember. I am the oldest of three and the only girl, so I was raised in a pretty athletic oriented household. When we went school shopping we'd always get new sneakers and I remember being very invested in that decision lol. I wanted the Air Max Plus hyper blue's so bad back in the day and now I have them in the satin plum fog colorway. I guess you could say I'm living out my kid dreams now as a big kid with real money.
As far as street wear goes, I'm from Virginia and Pharrell really played a huge influence in the way my brothers and I looked at clothing. We collectively started to dive deeper once we were in high school and it all spawned from BBC/Ice Cream.
What's your day to day like and how does your style fit into that?
My day to day is always changing, but regardless of where I am or what I'm doing I always dress for comfort. Comfort is a theme that has always prevailed for me and always will. If it ain't cozy, I don't want to wear it.
Culturally, have you faced any backlash concerning your style from family and friends?
Growing up I think all "cozy girls" have that tomboy persona. I loved wearing my Nike sweat suits etc. over skirts and dresses. Even now I think my mom would like to see me in "girlier" clothes, but she and my family have always let me express who I was without backlash.
I will say, on the cultural front, I feel like it can be harder for WOC to embrace what they've always known or been into (in reference to streetwear culture) because of stereotypes etc. It always bothers me when I see brands using models that look really out of place in an environment or when things like "boxer braids" become trends, because the same shine doesn't apply the opposite way. This could be a whole other topic in itself, but I'll save you guys from my rant! haha
When it comes to your femininity, do you feel like it's sacrificed because of the type of clothing you like?
I don't think I sacrifice my femininity because of my style preference. I always say I'm a girl who sometimes like to where boy clothes but still look like a girl. lol. Sometimes "boy" clothes just fit better. But, I'm also a big proponent of tearing down gender labels. At the end of the day clothes are clothes and I'm still a woman regardless of what type of clothing I'm wearing.
Women's streetwear brands are hard to come by, have you heard of any good ones lately?
They really are very hard to come by. Right now I'm dying to get my hands on an Ice Studios tee or hoodie by Renell Medrano or one of Ava Nirui's bootleg champion hoodies.
What's your favorite brand?
Hmm that's a hard question, so I'll just say that I'm really impressed and inspired by Adidas at the moment.
How would you revive women's streetwear brands? Would you ever design given the chance?
I think the biggest issue when it comes to women's streetwear brands is that sometimes it can feel like the products are being repurposed for women, if that makes sense. Like slapping on a pink label onto something and calling it a female brand. Or putting non-urban models into an urban setting and calling it a streetwear brand. All I really look for or want in a brand is something that can be unisex, is genuine, fits a little loose like guy's clothing, but with hems that make sense for a female. I would 10000% be down to design if given the chance.
Working in social media, what do you think makes good content for us girls in the streetwear realm? What would you like to see?
I would love to see more content for us, by us. Right now I feel like women in streetwear is being reported through the male gaze since a lot of these media outlets are heavily male dominated. With that I mean, I don't want to see a girl in her underwear wearing Supreme because that's how the guy's choose to showcase our presence. I want to see women doing whatever they want, dressing however they want, without having to pander to the Hypebeast gaze.
Blogging is a very common thing now, but good blogging is still rare. What was your motivation to keep blogging despite the saturation and do you have any tips for any starters out there?
Since I was in high school, people have been talking about the blogosphere being over saturated. The truth of the matter is, if I would've kept up with it back then, things would be different now. Everyone has to start somewhere despite how "oversaturated" it is now. As long as you're focusing on creating good content and doing you, that's all you need to worry about! My advice to anyone starting out would be to not overthink it. Start simple and build from there.
What else are you into? Any favorite sites for the culture and other things?
I like traveling, seeing National Parks, doing West Coast things since I've only been living on that side of the country for 2 years now. I love CNKDaily, MISSBISH, HYPEBAE.
Lastly, what are your #CGSEssentials?
Sneakers, my Apple Watch, Glossier Boy Brow, a solid nude matte lipstick, and a jumpsuit.
As we seek to encourage and unify women, any words for the girls out there reading this?
I am always championing for camaraderie over competition. I know this may sound cheesy, but we're genuinely better when we're together, united. Streetwear culture is divisive in nature and I believe that it's extremely important for us women to pack together and spark conversations, let our voices be heard. We have more power than we know! Even in 2016 this bubble is still relatively small. There's room for all of us to succeed ladies. Remember that.